LONDON show ROOMS provides a unique opportunity for emerging British designers to promote themselves outside London. The pop-up showroom is a strategic element of the British Fashion Council's support and mentoring scheme.

The BFC launched LONDON show ROOMS in 2008, taking emerging talent to Paris during Paris Fashion Week to sell in a showroom environment. The initiative was an instant success and has grown season on season, supported by Sarah Mower, BFC Ambassador for Emerging Talent, who took the lead in galvanising high profile media support for London’s hottest rising stars. In addition to Paris, LONDON show ROOMS now moves to different markets with carefully curated groups of designers ranging from emerging talent, to London’s New Establishment and guest designer brands. Designers are selected based on optimum opportunity to engage local media, retailers, stylists and the broader fashion communities in LA, New York and Hong Kong respectively.

LONDON show ROOMS is supported by the European Regional Development Fund and UK Trade and Investment (that in London is partially funded by the European Regional Development Fund). In New York, it is held in partnership with the Centre for Fashion Enterprise, and in Hong Kong through the commercial sponsorship by Li & Fung. The project is co-directed by Anna Orsini and Barbara Grispini for the British Fashion Council with the support of the BFC’s Ambassador for Emerging Talent, Sarah Mower.

General Information

Emily Hart
Buyer Relations Assistant  
British Fashion Council
Tel: +44 (0) 20 7759 1990