LONDON show ROOMS Hong Kong

ANGELICA CHEUNG, EDITOR-IN-CHIEF OF VOGUE CHINA, HOSTED AFTERNOON TEA AT LONDON SHOW ROOMS HONG KONG. SHE IS PICTURED HERE WITH SARAH MOWER (BFC AMBASSADOR FOR EMERGING TALENT), DESIGNERS AND GUESTS

LONDON show ROOMS takes London’s rising stars of British fashion to Hong Kong, supported by Li & Fung Limited. This venture to Hong Kong supported the China/Britain Fashion Alliance, is a combined initiative between the BFC, the Beijing International Brand Management Centre and the China-Britain Business Council to promote British Fashion in China.


Centrally located at The Space Gallery, 210 Hollywood Road, the showroom showcases a selection of BFC/Vogue Designer Fashion Fund shortlist designers, Fashion Forward alumni with the addition of the winners of British Fashion Awards Menswear and Accessory Designers of the Year 2010. The initiative aims to develop the profile of these designers through introdutions to Chinese media, creatives and retailers.

LONDON show ROOMS are supported by the European Regional Development Fund and UK Trade and Investment (that in London is partially funded by the European Regional Development Fund).

As a BFC Corporate Partner, representatives from HSBC in Hong Kong extended their support and mentoring through attending LONDON show ROOMS in Hong Kong for AW12. They met and spoke with the designers to discuss local markets and to build relationships, which is key as they explore new markets.

Location

The Space, 210 Hollywood Road, Sheung Wan (Central), Hong Kong

General Information

Barbara Grispini
Head of Project, LONDON show ROOMS
Designer Brand Development Consultant, British Fashion Council
Tel: +44 (0) 20 7759 1991
barbara.grispini@britishfashioncouncil.com